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Cana - Substantivo Feminino |
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“A Comunicação da porteira para dentro” será um dos temas debatidos no evento que acontece em 22 de agosto na Fenasucro & Agrocana

A Biosev é a segunda maior esmagadora de cana-de-açúcar do mundo, possui 11 unidades agroindustriais nos estados de São Paulo, Mato Grosso do Sul, Minas Gerais, Paraíba e Rio Grande do Norte, além de um terminal próprio no porto de Santos, SP, empregando 17 mil colaboradores.
A meta da empresa é produzir mais e melhor, entre as ferramentas para atingir esse objetivo está a implementação de uma gestão voltada para a sustentabilidade, onde bons canais de comunicação com seus colaboradores são fundamentais para a implementação e difusão das boas práticas.

Esse trabalho fica a cargo de Mara Pinheiro, gerente de Comunicação e Responsabilidade Social da Biosev. A profissional participará da 3ª Expedição Cana Substantivo Feminino na Fenasucro, que acontecerá em 22 de agosto e integra a programação da 26ª Fenasucro & Agrocana, que acontece em Sertãozinho, SP, de 21 a 24 de agosto.

Luciana Paiva, organizadora da Expedição e do Encontro Cana Substantivo Feminino, explica que a ação deve reunir aproximadamente 50 mulheres que atuam na agroindústria canavieira. Na parte da manhã, das 9h00 às 12h30, no auditório do Centro de Eventos Zanini, acontecerá um bate-papo entre as participantes. “Um dos temas que debatermos será “A Comunicação da porteira para dentro” – o papel da comunicação para informar, qualificar e integrar o público interno”, diz. Outros temas em discussão serão inovações tecnológicas, custos, gestão de pessoas e gestão de empresa.

A partir das 13h00, as profissionais participarão de uma visita guiada pela Fenasucro & Agrocana, a maior feira de tecnologia sucroenergética do mundo.
A 3ª Expedição Cana Substantivo Feminino na Fenasucro conta com o apoio da revista CanaOnline, da Reed Exhibitions Alcantara Machado, organizadora da Fenasucro & Agrocana e do CEISE Br, realizador da Fenasucro & Agrocana.

Mais informações com Luciana Paiva pelo e-mail: luciana@canaonline.com.br

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