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Cana - Substantivo Feminino | O III ENCONTRO CANA SUBSTANTIVO FEMININO
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O III ENCONTRO CANA SUBSTANTIVO FEMININO

O III ENCONTRO CANA SUBSTANTIVO FEMININO


Ribeirão Preto, no interior paulista, foi sede do III Encontro Cana Substantivo Feminino, que aconteceu em 13 de março, no Centro de Convenções de Ribeirão Preto. O evento reuniu cerca de 250 profissionais do agronegócio, em sua maioria executivas, provenientes de sete estados produtores de cana e também contou com a participação de profissionais da Alemanha e Argentina.


O primeiro painel foi: Comunicação e marketing no agronegócio. Teve como mediador: Rogério Mian, coordenador de comunicação da União dos Produtores de Bioenergia (Udop). E as debatedoras:
Leila A. Monteiro de Souza, presidente da Associação de Produtores de Açúcar, Etanol e Energia (Biocana); Mônica Santos, gerente de Comunicação da Associação das Indústrias Sucroenergéticas de Minas Gerais - Siamig; Grécia dos Santos, coordenadora de Comunicação e Marketing da Noble Brasil e coordenador do comitê de comunicação da Udop; Graciela Mognol, gerente de Departamento de Marketing Especialidades da BASF; Gislene Pessin, gerente de marketing e promoção da John Deere para a América Latina;.

A sustentabilidade transformando vidas, foi o segundo painel. Teve como mediadora: Maria Luiza Barbosa, consultora de responsabilidade social da União da Indústria de Cana-de-Açúcar (Unica) e contou com as debatedoras: Carla Pires, diretora de sustentabilidade da Odebrecht Agroindustrial. Carmen Niethammer, Consultora em Gênero da International Finance Corporation (IFC), do Banco Mundial. Lúcia Telles, gerente de Responsabilidade Social da Raízen.


O terceiro painel foi: Mulheres nas funções de direção e gerência de empresas. O mediador foi Roberto Hollanda Filho, presidente da Associação dos Produtores de Bionergia de Mato Grosso do Sul (Biosul/MS). E as debatedoras foram: Márcia Cubas, diretora de RH e Sustentabilidade do Grupo São Martinho; Rosely Boer Corino da Fonseca, diretora Operacional da Allianz Seguros; Fernanda Teixeira - gerente de Comunicação da FMC Agricultural Solutions; Marie Egashira, gerente Administrativa Regional na Raizen SA.


As soluções para o sucesso da dobradinha agrícola-indústria: inovações tecnológicas e a gestão de pessoas: A mediadora foi a Professora-doutora Márcia Rossini Mutton, da Unesp-Jaboticabal, SP, e os debatedores: Dib Nunes Jr, presidente do Grupo IDEA; professor-doutor Octávio Valsechi (UFSCar), Sandra Maria da Silva, Coordenadora de Irrigação da Usina Coruripe, Alagoas; Beatriz Resende, especialista em Recursos Humanos, Coerhência Consultoria;
O cenário sucroenergético em 2014 – ano de eleição – foi o tema de encerramento do III Encontro, teve como mediador: Luiz Carlos (Caio) Carvalho, presidente da Associação Brasileira do Agronegócio (Abag) e diretor da Consultoria Canaplan. Os debatedores foram: André Rocha, presidente do Sifaeg e do Fórum Nacional Sucroenergético; Antonio Cesar Salibe, presidente-executivo da União dos Produtores de Bioenergia (Udop); Antonio Eduardo Tonielo Filho, presidente do Centro Nacional das Indústrias do Setor Sucroenergético e Biocombustíveis (Ceise Br); Elizabeth Farina, presidente da União da Indústria da Cana-de-Açúcar (Unica); Manoel Ortolan, presidente da Organização dos Plantadores de Cana da Região Centro-Sul (Orplana) e da Canaoeste, Mônika Bergamaschi, Secretária de Agricultura e Abastecimento do Estado de São Paulo; Pedro Mizutani, vice-presidente de açúcar, etanol e energia da Raízen;

 

Por: Luciana Paiva

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